angelica sibrian
designer . educator . researcher
Gamestop
FAN!GURU
Designed and polished the user experience from onboarding modals on the app to email campaigns, website and social media assets.
The goal was to make the experience easy, friendly and simple to navigate.
Fan Guru did not have any in-product guidance on how to use the app after signing up. We did quick research and identify several entry points to connect with our fans. Onboarding became the top priority. Followed by an email campaign.
UX/UI CASE STUDY
research
Rise & Shine is an iOS app that motivates users to get up and workout. Let’s admit it — working out in the morning is hard for many of us — we love our warm, comfy beds way too much to want to get up and workout. We enjoy sleeping so much that we have become accustomed to hitting those snooze buttons, religiously. And although, those arm stretches have generated some muscle toning … it’s hardly considered a workout. Wouldn’t you like to get up in the mornings laughing and smiling? Well, fret no longer, because this app will motivate you to workout. This app will prompt users to roll-out of bed and get to a gym. Every 10 minutes, the app will play a pre-recorded voice message. The app allows you to save up to 36 personal messages, which will automatically shuffle within your iTunes list. The self-generated messages will interchange with the songs you choose from iTunes. The alarm will randomize your messages so you don’t get lulled with the same message. This will inspire any user. It’s simple, easy and will help kick start your workout routine.
INITIAL CONCEPT & USER RESEARCH
HOW TO MOTIVATE MUSIC LOVERS TO WORKOUT? Initial hypothesis … could there be a way to motivate young women that loved music to work out by simply paying their favorite music? Plus, have incentives that would generate free concert tickets. I went out (assured) that everyone would enjoy an app with such great benefits. Free-concert tickets! … who wouldn’t like that, right? Well, I quickly realized that there was a big disconnect between music-lovers and workout fanatics. Yes, music, was a big motivator when working out, but it wasn’t the driver to getting to the gym.
First, I conducted a detailed competitive analysis of apps and wearable technologies used for working out. After, I went out to the streets of San Francisco to ask what motivated workout enthusiasts to get to the gym. These were some of the responses … not at all, what I was expecting.
“I Need motivation to go to the gym” female, 24
“I like to work out in the mornings. My body feels best in the morning.” female runner, 32
“I like to workout, but can’t seem to get to the gym” male, age: 25
“I feel like most of it is self-motivation. You just have to realize that you could do it, and push yourself to go workout” female, 28
REDEFINED QUESTION
How do you get young, professional women who like to workout, but can’t seem to get to the gym, motivated to get to the gym again?
After, redefining the question, I proceeded with my research. Generating affinity diagrams, personas and storyboards. Three personas were created that were interconnected. These connections were considered during storyboarding and were extremely important during the design process.
WIREFRAMES
Wireframes were created and discussed to make sure certain concerns were addressed. My major concern was whether the app would actually motivate users to get up and go to the gym. I created paper wireframes and different interfaces within Sketch.
PROTOTYPING AND USABILITY TESTING
Low-fidelity prototypes on paper were created and then imported into SKETCH to make them interactive. Conducted usability testing on the streets of San Francisco with participants interested in getting back to working out. At this point, I was looking for feedback on all interactions within the app (both user-experience and user design). Based on the feedback received I made some changes and created a final high-fidelity design using Sketch.